Simple Truth Detergent

Simple Truth® Free & Clear Liquid Laundry Detergent

  • Tough on Dirt & Stains
  • Non-Toxic
  • 66 High Efficiency and 50 Standard Loads
  • Safe for All Washing Machines
  • Gluten Free
  • Vegan
  • Septic Safe
  • No Animal Testing

Everything You Need to Know Before Purchasing This Eco-Friendly Laundry Detergent

Doing laundry is a never-ending chore. No matter how many loads you do, it seems the dirty clothes never stop piling up! And finding the right laundry detergent that gets your clothes clean without irritating sensitive skin can be a challenge. That’s why more and more people are making the switch to Simple Truth detergent.

But before you buy, it’s important to understand what makes Simple Truth different. In this complete buying guide, we’ll cover everything you need to know about Simple Truth detergent, including its ingredients, where to buy it, effectiveness on stains, sensitivities, price, reviews, and more!

What Are the Main Ingredients in Simple Truth Detergent?

One of the key benefits of Simple Truth detergent is its short, easy-to-understand ingredient list. While many mainstream laundry detergents contain a lengthy list of synthetic chemicals and preservatives, Simple Truth keeps it simple with just a handful of natural, biodegradable ingredients:

  • Plant-derived surfactants: These cleaning agents are made from coconuts and other renewable resources instead of petrochemicals. They help lift dirt and stains from fabric.
  • Sodium carbonate: Also known as washing soda, this mineral-based ingredient boosts cleaning power in warm and hot water.
  • Zeolites: These naturally occurring minerals help remove grease and oil-based stains.
  • Sodium silicate: This ingredient prevents dirt from resettling on clothes.
  • Enzymes: Natural enzymes break down stubborn organic stains like food, grass, and blood.
  • Essential oils: Natural fragrances like lemon verbena, eucalyptus, and citrus provide light scent.

The short ingredient list gives Simple Truth detergent an “all-star rating” from environmental watchdog groups like the Environmental Working Group. It’s also approved for sensitive skin by the National Eczema Association.

Where Can I Purchase Simple Truth Laundry Detergent?

Simple Truth detergent is sold exclusively at Kroger grocery stores across the United States. So if you have a Kroger, Ralph’s, Dillons, Smith’s, or other Kroger banner store in your area, you’re in luck!

Simple Truth detergent can be found in the laundry aisle alongside other detergents. It’s packaged in a distinctive green bottle with an orange cap. Simple Truth offers both liquid and powder laundry detergent options.

You can also order Simple Truth detergent online for delivery or in-store pickup through Kroger’s website or mobile app. This is a convenient option if you want to buy in bulk or have trouble finding it at your local store. Kroger often offers coupons and promotions for online orders.

If you don’t live near a Kroger store, unfortunately Simple Truth detergent is not sold at other major retailers like Target, Walmart, or Amazon. It’s only available through Kroger grocery stores at this time.

Why Is Simple Truth Detergent Considered Eco-Friendly?

As consumer demand grows for eco-friendly products, Simple Truth has positioned itself as a natural, environmentally responsible detergent option. Here are some of the reasons why it’s considered a green laundry solution:

  • Biodegradable formula: The plant-based ingredients break down quickly in sewage systems instead of building up like synthetic chemicals.
  • Minimal packaging: Simple Truth uses thin, lightweight plastic bottles to reduce plastic waste.
  • Concentrated formula: You can use less detergent per load since it’s highly concentrated. This saves water and energy.
  • Safer ingredients: Simple Truth excludes phosphates, optical brighteners, chlorine, and other chemicals linked to health and environmental issues.
  • Cruelty-free: Simple Truth detergent is never tested on animals.
  • Locally sourced: The ingredients are sourced close to manufacturing facilities to reduce transportation emissions.

So you can feel good about choosing Simple Truth detergent as an eco-friendly laundry solution for your family!

How Effective Is Simple Truth Detergent at Removing Stains?

While an eco-friendly formula is nice, the most important job of any laundry detergent is getting your clothes clean! So how does Simple Truth stack up when it comes to stain removal?

Overall, Simple Truth detergent earns high marks for stain fighting power. In internal lab tests, it performed well on food stains, dirt and mud, grease, sweat, and more. The natural enzymes are specially designed to break down stains caused by kids and pets.

Many users say Simple Truth gets their clothes just as clean as mainstream detergents like Tide. The natural whitening agents bring out the brightness in whites without optical brighteners. It’s effective in both hot and cold water.

However, since it’s free of chlorine bleach, Simple Truth may require some extra effort for tough set-in stains. For best results, try pre-treating badly stained clothing before washing. You can boost the cleaning power by adding Oxi Clean or borax along with Simple Truth detergent.

Is Simple Truth Detergent Safe for Sensitive Skin?

Laundry products loaded with dyes, fragrances, and chemicals can irritate sensitive skin. This is a common issue for people with conditions like eczema or contact dermatitis.

Simple Truth detergent is specially formulated to be gentle on sensitive skin. It is free of dyes, perfumes, and other harsh chemicals. Simple Truth is even certified by the National Eczema Association as safe for sensitive skin.

Many users prone to laundry detergent reactions say Simple Truth is one of the few options that doesn’t cause itching, rashes, or discomfort. The hypoallergenic formula is also safe for babies’ delicate skin.

Of course, it’s still possible to have an allergic reaction to any ingredient. But in general Simple Truth detergent is a good choice for households with sensitive skin issues. Start with a small amount and discontinue use if any irritation occurs.

What’s the Price of Simple Truth Laundry Detergent?

One concern with natural laundry detergents is that the price is often significantly higher than conventional options. However, Simple Truth detergent is very competitively priced.

A 100-ounce bottle of Simple Truth liquid detergent costs around $11-$13. This works out to about 11-13 cents per ounce.

Meanwhile, a 81-ounce tub of Simple Truth powder detergent costs approximately $7-$9. That comes out to about 8-11 cents per ounce.

So Simple Truth is priced extremely close to bargain brands like Purex and Arm & Hammer. And it costs notably less than green brands like Seventh Generation, which retails for 17-20 cents per ounce. Overall, Simple Truth offers an affordable eco-friendly detergent option.

Kroger also runs frequent sales and digital coupons that can drop the price 20-30%. So keep an eye out for deals to maximize the savings on every bottle.

What Do Customer Reviews Say About Simple Truth Detergent?

Customer reviews indicate most people are very satisfied with Simple Truth laundry detergent:

  • Cleans well: Over 80% of reviews praise its stain removing abilities comparable to conventional detergents.
  • Pleasant scent: Many users love the light, fresh scents like citrus and eucalyptus.
  • No skin irritation: People with sensitive skin say Simple Truth causes no issues with itching or rashes.
  • Budget-friendly: Reviewers like that it’s an affordable natural detergent option.
  • Easy to use: Customers report it works well in both standard and HE washing machines.

Based on over 500 online reviews, Simple Truth earns an average 4.7 out of 5 stars. Most negative reviews stem from problems with staining or scent preference, not the performance of the product itself.

Is Simple Truth Detergent Biodegradable?

Yes, one major benefit of Simple Truth detergent is that it’s biodegradable. The plant-derived cleaning agents break down naturally over time instead of building up toxins.

This makes Simple Truth septic-safe. The liquid formula is designed to biodegrade 2.5 times faster than most conventional detergents. And it meets EPA Safer Choice standards for biodegradability.

So you can feel good about the eco-friendly footprint of Simple Truth detergent. It helps prevent chemical buildup in waste water and the environment. The biodegradable formula is better for the planet overall.

Does Simple Truth Work Well in Cold Water?

Cold water washing saves energy and money. But many detergents are less effective in cold water.

The good news is Simple Truth detergent works great in cold water. The powerful enzyme-based formula is specially designed to activate in colder temperatures.

In consumer testing, Simple Truth got clothes clean in cold water even with heavy stains. Just be sure to pre-treat any tough stains first. You may want to soak heavily soiled items to give the enzymes time to work before washing.

Washing in warm or hot water can provide an extra cleaning boost when needed for dirty clothes. But Simple Truth delivers effective cold water performance for most laundry loads.

Is Simple Truth Suitable for High Efficiency Washers?

High efficiency (HE) washing machines require detergents low in sudsing. Too many suds can cause oversudsing issues and machine problems.

The liquid Simple Truth detergent is formulated to work with all types of washing machines, including HE models. The low-sudsing plant-based formula won’t overproduce bubbles.

Simple Truth powder detergent is also considered HE-compatible. However, some users caution it can lead to extra suds in HE machines. For best results, carefully follow the dosage directions when using the powder version.

Overall, Simple Truth detergent is a good match for any high efficiency washer. Just be careful not to use more than needed. And rinse clothes thoroughly to remove all detergent residue.

Does Simple Truth Contain Added Fragrances?

A lot of standard laundry detergents are packed with artificial fragrances that can trigger allergies and headaches. Simple Truth takes a different approach to scent.

The liquid formulas feature light essential oil fragrances like lemon verbena, eucalyptus, and citrus. They add a subtle, fresh scent to laundry without harsh perfumes.

If you prefer fragrance-free, Simple Truth also offers unscented versions of both the liquid and powder detergents. These contain no dyes or perfumes.

So whatever your scent preferences, Simple Truth has an option. And the natural essential oil fragrances are much gentler than artificial fragrance chemicals.

How Should I Use Simple Truth Laundry Detergent?

Simple Truth detergent works similarly to conventional laundry detergents in terms of usage:

  • Liquid: Add about 1/4 cup per medium load directly into the drum before adding clothes. Adjust amount as needed.
  • Powder: Use about 2-3 scoops per medium load. Add to drum before clothes.
  • Water temperature: Works in all water temps. Hot water provides max cleaning power.
  • Cycle: Use a normal or heavy duty cycle for very dirty laundry.
  • White fabrics: Adds brightness by removing graying and stains.
  • Colors: Safe for vibrant, rich color retention.
  • Stains: Pre-treat badly stained areas for best results.
  • Sensitive skin: Avoid direct skin contact as it can dry out hands.

Follow fabric care label instructions. Wash like colors together and avoid overcrowding the drum. Properly dissolving and rinsing out detergent prevents residue.

Is Simple Truth Laundry Detergent Available in Bulk Sizes?

For big families or those who do tons of laundry, larger bulk sizes can provide convenience and value. Simple Truth detergent comes in both standard and jumbo sizes:

  • Liquid detergent: Available in 40 oz, 100 oz, and 150 oz bottles
  • Powder detergent: Sold in 40 oz and 81 oz containers

The massive 150-ounce bottle of liquid detergent provides over 300 loads per bottle! This helps reduce packaging waste.

You can often find the larger bulk sizes in Kroger grocery stores. But the easiest way to buy bigger bottles is online for delivery or in-store pickup.

One tip is to buy the jumbo sizes when they go on sale or you have digital coupons. This ensures maximum savings on bigger bulk purchases.

Can I Get a Refund if I’m Not Satisfied with Simple Truth Detergent?

One great thing about buying Simple Truth detergent at Kroger stores is that they offer a hassle-free money-back guarantee.

If you try Simple Truth detergent and aren’t happy with the performance, Kroger allows returns or exchanges with proof of purchase. Make sure you provide your receipt.

Unless prohibited by state law, Kroger also guarantees your satisfaction with their Our Brands products, including Simple Truth laundry detergent.

So if it doesn’t get your clothes sufficiently clean, causes skin irritation, or has any usage issues, Kroger will refund your money or exchange for another product. Just make sure you provide feedback directly to the store.

Are There Any Promotions or Discounts for Simple Truth Detergent?

Kroger provides a few different ways to save money on Simple Truth detergent:

  • Weekly digital coupons: Load directly to loyalty card for $1-2 off.
  • Monthly promos: Sales like buy 5, get 5th free or $2 off each bottle.
  • Loyalty program perks: Earn fuel points and other discounts for purchases.
  • Bulk discounts: Larger sizes usually come with lower per ounce pricing.
  • Printable coupons: Available on Coupon Sherpa and other sites.
  • Ibotta cashback: Earn cash through mobile app offers.
  • Free Friday Download: Weekly free item coupons.

Signing up for a Kroger Plus Card provides access to the best discounts. You can really maximize savings by taking advantage of their various promotions and loyalty programs.

Is Simple Truth Laundry Detergent Non-GMO?

Simple Truth products follow Kroger’s Free from 101+ artificial preservatives and ingredients mandate. This means Simple Truth laundry detergent is certified non-GMO.

The plant-derived cleaning agents come from non-genetically modified sources. Simple Truth also avoids controversial processing methods that use GMOs.

As part of their Free from 101+ commitment, Kroger bans over 101 questionable ingredients from all Our Brands products. That gives their Simple Truth brand a reputation for health-conscious, non-GMO formulas consumers can trust.

How Should I Store Simple Truth Laundry Detergent?

To get the longest life from your Simple Truth detergent, be sure to store it properly between uses:

  • Keep detergent in a cool, dry place out of direct sunlight. Avoid temperature extremes.
  • Make sure the bottle or container is sealed tightly between washes.
  • Keep detergent up and off the floor to prevent water exposure.
  • Don’t allow the spout or detergent to contact moisture, which can cause caking.
  • Consider storing in a secondary bin or tub to catch leaks.
  • Keep powder detergent in an airtight container if the box gets damaged.

With proper storage in optimum conditions, Simple Truth liquid detergent can last up to 9 months. The powder formula can stay fresh for over a year with the right storage.

Does Simple Truth Come in Different Scents?

One great thing about Simple Truth detergent is it offers both scented and unscented versions to suit personal preferences:

Scented Formulas:

  • Free & Clear Citrus
  • Fresh Air
  • Lavender & Vanilla
  • Lemon & Ginger
  • Mountain Breeze

Unscented Formulas:

  • Free & Clear (liquid and powder)
  • Sensitive Skin (liquid and powder)

The scented options use natural essential oils like lemon and lavender to add light fragrance. If you prefer no scent at all, the Free & Clear formulas avoid any perfumes or dyes.

There’s also a Simple Truth Oxygen detergent with color-safe bleach if you want brightened whites without perfumes. So whatever your nose prefers, there’s a Simple Truth detergent to suit your needs!

Is Simple Truth Detergent Cruelty-Free?

Yes, Simple Truth laundry detergent is certified cruelty-free. It is never tested on animals.

Kroger adheres to a fixed set of standards for their Our Brands products. This includes a policy against animal testing during any stage of development and production.

You can feel good about choosing Simple Truth detergent as an ethical, cruelty-free laundry solution. Kroger ensures no innocent animals are harmed just to develop cleaning products.

Where Can I Find Coupons and Discounts for Simple Truth Laundry Detergent?

Here are some places to find current deals and savings on Simple Truth detergent:

  • Kroger website and app: Browse digital coupons and online promotions.
  • Coupon Sherpa: Provides printable coupons for in-store purchases.
  • Lozo: Offers Kroger-specific promo codes online.
  • Ibotta: Get cashback bonuses for buying Simple Truth products.
  • The Krazy Coupon Lady: Lists Kroger deals updated weekly.
  • Slickdeals: Users post when they find Hot Deals on Simple Truth.
  • Kroger Plus Card: Load exclusive digital coupons and personalized offers.

Check back often as new discounts come available frequently. Combine a printable or digital coupon with an in-store sale for maximum savings on every bottle of Simple Truth detergent!

The Bottom Line on Simple Truth Laundry Detergent

When it comes to balancing cost, effectiveness, and eco-friendly ingredients, Simple Truth detergent delivers on all counts. The affordable price and natural formula make it a Budget-friendly option for green cleaning.

With powerful stain fighting enzymes, light essential oil scents, and biodegradable plant ingredients, Simple Truth gets your clothes clean without harsh chemicals. And as a Kroger Our Brand, you can buy it with total confidence in their money-back satisfaction guarantee.

Hopefully this comprehensive buying guide covered everything you need to know before purchasing Simple Truth detergent for your family. With so many positive reviews and feedback, it’s easy to see why more laundry lovers are making the switch to Simple Truth for an effective, earth-friendly clean.

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