Simple Truth Toilet Paper

Why This Sustainable Brand Stands Out in a Sea of Toilet Paper Options

Toilet paper is one of those products that you don’t give much thought to until you suddenly run out. But with so many options on the market today, it pays to be choosy about the brand you bring home.

If you’re looking for an eco-friendly toilet paper that gets the job done without unnecessary chemicals or plastic waste, Simple Truth should be at the top of your list. Simple Truth toilet paper is the sustainable toilet paper brand from Kroger, one of the largest grocery retailers in the United States.

In this in-depth blog post, we’ll take a close look at Simple Truth toilet paper to see what makes it stand out as an environmentally responsible choice. We’ll cover everything from materials and manufacturing to absorbency, cost, reviews and more. Read on to learn why Simple Truth toilet paper should be your go-to bath tissue for clean, green living.

Made with Sustainably Sourced Materials

First and foremost, Simple Truth toilet paper contains high percentages of recycled material and sustainably-sourced virgin fiber. This gives it an extremely low carbon footprint compared to standard toilet paper made from 100% virgin fiber.

The parent rolls used to produce Simple Truth toilet paper contain a minimum of 15% post-consumer recycled content. The majority of the paper is made from virgin fiber rather than recycled material for softness and strength.

This virgin fiber comes from sustainable tree farms, not old growth forests. The forests are independently certified by organizations like the Forest Stewardship Council (FSC). This ensures responsible forestry practices like replanting trees and preserving biodiversity.

Manufactured in a Green Powered Mill

Beyond its raw materials, Simple Truth toilet paper has a low environmental impact thanks to how it’s manufactured. The parent rolls are made at a LEED Gold Certified mill in Wisconsin.

LEED stands for Leadership in Energy and Environmental Design. It’s a globally recognized symbol of sustainability in building construction and operations. The LEED Gold mill uses renewable hydropower rather than fossil fuels to make its paper products. This drastically reduces air and water pollution from manufacturing.

Biodegradable and Septic/Plumbing Safe

Since Simple Truth toilet paper contains no synthetic fibers or chemicals, it’s fully biodegradable. The paper breaks down rapidly during the waste treatment process whether it goes to a municipal facility or your own septic system.

The toilet paper is also septic safe. It dissolves quickly in water to avoid clogs in sewer lines, septic tanks and RV plumbing. No need to worry about this eco-friendly pick causing plumbing headaches down the line.

Bleaching Process Free of Chlorine and Chlorine Compounds

To achieve its bright white color, toilet paper must go through a bleaching process. Many conventional brands use chlorine gas or chlorine-containing compounds. When released in manufacturing effluent, these chemicals can be toxic to wildlife.

Simple Truth toilet paper uses a more environmentally responsible bleaching process called elemental chlorine-free (ECF) bleaching. This relies on oxygen, ozone and hydrogen peroxide instead of chlorine gas or harsh chlorine compounds.

ECF bleaching prevents dangerous chlorinated compounds from being introduced into ecosystems. It also produces less dioxin, a carcinogenic byproduct of chlorine-based bleaching processes.

Plastic-Free, Recyclable Packaging

Simple Truth toilet paper itself may be green, but so is its packaging. The outer wrappers and inner rolls are plastic-free and recyclable.

The outer wrapper contains recycled paperboard and no plastic film or windows. The toilet paper rolls themselves are wrapped in paper rather than non-recyclable polypropylene. This reduces waste and the carbon footprint associated with plastic packaging production.

Available in Multiple Ply Options

Not everyone has the same preferences when it comes to toilet paper thickness and softness. Simple Truth gives you choices with single, double and triple ply varieties:

• Single ply – Thinner and more affordable, but still soft and absorbent
• Double ply – A balance of softness and strength
• Triple ply – Ultra soft and luxurious for a little extra comfort

With three options to choose from, you can find the right balance of value, softness and absorbency for your household’s needs. All Simple Truth varieties are septic safe, sustainably sourced and chlorine-free.

Soft, Strong and Highly Absorbent

Don’t let the sustainable materials and simple packaging fool you – Simple Truth toilet paper delivers on softness, strength and absorbency.

The 100% virgin fiber is classed as ultra-premium bath tissue. Along with soft recycled content, it makes for a cushiony, quilted paper that’s gentle on skin.

At the same time, the virgin fiber gives Simple Truth toilet paper the durability it needs to get the job done without falling apart or making a mess. No more flimsy, scratchy or linty toilet paper with this brand.

Multiple consumer reviews praise the comfort and cleaning power of Simple Truth. According to users, it’s softer and thicker than typical one-ply models but still stronger than many two-ply and luxury triple ply brands.

Affordably Priced for Every Household

Given its eco-friendly credentials and material quality, you might think Simple Truth toilet paper comes at a premium. But it’s competitively priced with conventional toilet papers and cheaper than boutique green brands.

A 12-roll pack of double ply Simple Truth toilet paper costs about $8.99. That brings each standard roll to around $0.75. Of course, exact prices vary by retailer. But in general, Simple Truth offers an impressive balance of affordability and quality.

Buying Simple Truth in bulk yields even more savings. Larger 28-roll packs are available for all ply counts. Simple Truth is also sold by the case for big families and businesses looking to stock up.

Where You Can Purchase Simple Truth Toilet Paper

Simple Truth toilet paper is currently available exclusively at Kroger stores. The main places to find it include:

• Kroger supermarket locations
• Fred Meyer
• Fry’s Food Stores
• Ralphs
• King Soopers
• Dillons
• Smith’s Food and Drug
• QFC

You can use the Kroger store locator to find a physical retailer near you that carries Simple Truth toilet paper. Make sure to call your local store first to check toilet paper inventory.

Many Kroger-owned chains also offer delivery or pickup services. You may be able to order Simple Truth toilet paper online for home delivery or curbside grocery pickup.

Ideal for Sensitive Skin

When choosing toilet paper, those with sensitive skin have to be extra discerning. Many mainstream brands contain irritating dyes, fragrances and other harsh additives.

Simple Truth toilet paper provides a reliably gentle, hypoallergenic clean for people with delicate skin. Since it’s fragrance-free and additive-free, there’s little risk of adverse reactions. Both the paper itself and its simple packaging are guaranteed free of:

• Perfumes
• Dyes
• Lotions
• Aloe
• Chemical coatings
• BPA
• Phthalates

Dermatologists generally recommend unscented toilet paper for conditions like eczema, psoriasis and easily irritated skin. Simple Truth fits the bill nicely.

Septic-Safe and Low-Lint

When you depend on a septic system, specialized toilet paper is a must. Along with being septic safe, Simple Truth toilet paper is specially engineered to be low-lint. Less lint means fewer particles that can potentially clog drains, pipes and tanks.

Lint-resistant toilet paper also cuts down on annoying bits left behind on the skin. Simple Truth users say the tissue leaves no pesky pill balls behind, even with vigorous wiping.

How Long Will a Roll Last?

Toilet paper doesn’t do much good if a roll runs out every day or two. You want a brand that will stand up to your household’s usage without constantly running out.

Simple Truth toilet paper receives positive reviews for its roll length and sheet count. The double ply packs advertise a substantial 425 sheets per roll. Even a family of 4 can expect a single roll to last several days with normal use.

Some user reviews say Simple Truth rolls last noticeably longer than comparable options from top brands like Charmin and Angel Soft. The higher sheet count gives you more for your money with each pack.

Certified by Leading Environmental Organizations

When a product claims to be eco-friendly, it’s nice to have objective certification to back that up. Simple Truth toilet paper ticks all the right boxes to prove its environmental responsibility.

It carries certifications from:

• Green Seal – Validates sustainability claims and environmentally responsible manufacturing
• EPA SmartWay – Indicates environmentally cleaner transportation methods to reduce carbon emissions
• FSC – Ensures responsible forestry practices like protecting wildlife habitats and water quality

These respected third-party certifications confirm Simple Truth’s commitments to sustainability aren’t just greenwashing. The product has undergone rigorous evaluation to earn environmental credentials.

Expert Reviews Support Quality Claims

Professional product reviewers also vouch for Simple Truth’s performance claims versus other green toilet paper brands.

Reviewers found Simple Truth toilet paper to be soft and absorbent enough to rival premium conventional toilet papers. The major difference is Simple Truth achieves this without relying on virgin fibers alone.

Professional testers also back up Simple Truth’s strength and septic safety. In testing, it was durable enough for heavy usage and broke down rapidly in water. Based on expert testing, Simple Truth makes good on its promises of comfort, cleaning power and eco-friendly composition.

Final Verdict: A Top Contender for Sustainable Toilet Paper

The bottom line is Simple Truth toilet paper offers an impressive balance of eco-friendly credentials and pleasing performance. Shoppers looking for a dependable, affordable and responsibly made toilet paper should give Simple Truth serious consideration.

To recap, Simple Truth toilet paper:

• Contains recycled and sustainably sourced virgin fiber
• Is produced in a LEED Gold certified green energy mill
• Uses an ECF bleaching process free of chlorine compounds
• Comes packaged in plastic-free paper wrapping
• Provides softness and strength in single, double and triple ply
• Is affordably priced for budget-friendly green living
• Is septic safe and specially engineered to be low-lint
• Carries prestigious certifications from environmental organizations
• Backs up claims with excellent professional reviews

With Simple Truth toilet paper, you don’t have to compromise on quality or comfort to make the eco-conscious choice. This accessible brand makes sustainable toilet paper a simple swap for any household. Give it a try if you want to upgrade your essentials with gentle, effective and earth-friendly toilet paper.