Simple Truth® Brand Organic Products (“Simple Truth“, “we“, “us“, “our“) values the privacy of its customers and website visitors. This Privacy Policy explains how we collect, use, and disclose information that pertains to your privacy when you visit or make purchases through our website.
What Information Do We Collect?
We collect both personal and non-personal information from you when you visit our website. Personal information refers to any information that can be used to identify you, such as your name, email address, phone number, address, credit card information, and browsing information. Non-personal information refers to information that cannot be used to identify you, such as anonymous usage data, general demographic information, and aggregated statistics.
Information You Provide Directly to Us
We collect information when you:
- Make an online purchase or place an order through our website
- Create an online account with us
- Sign up for our newsletter or email notifications
- Participate in an offer, survey, contest, or promotion
- Contact us with questions, suggestions, or concerns
The types of personal information we may collect includes your name, email address, phone number, address, and payment information. We use this information to process your orders, manage your account, and improve your shopping experience.
Information Collected Via Technology
As you navigate through and interact with our website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns. This includes:
- Details of your visits to our website including traffic data, location data, logs, language settings, and other communication data.
- Information about your computer and internet connection including your IP address, operating system, browser type, domain names, access times, and referring website addresses.
- Information about your browsing activities and usage patterns including time spent on pages, pages visited, links clicked, products viewed or searched for, orders placed, and other website interactions.
The technologies we use for this purpose may include cookies, web beacons, embedded scripts, local shared objects, and mobile identifiers.
Information from Other Sources
We may receive information about you from other sources and third parties, including:
- Social media networks if you connect with or contact us through them.
- Service providers that help us determine your location to provide regional recommendations.
- Advertising networks so that we can serve advertisements that may be relevant to your interests.
- Analytics providers to help us measure traffic and usage trends for our website.
- Public databases or data aggregators containing business or demographic information.
We use this information to supplement the data we collect directly from you to improve our ability to serve you relevant offers and opportunities.
How Do We Use the Information Collected?
We use the personal and non-personal information we collect for the following purposes:
- To fulfill and manage your orders, purchases, and account with us.
- To respond to your inquiries and provide customer support.
- To send administrative information such as order confirmations, invoices, technical notices, updates, security alerts, and support/administrative messages.
- To send periodic emails about new products, special offers, promotional events or other news about Simple Truth® Brand Organic Products. You may opt-out of these communications at any time (see ‘Your Choices’ section below).
- To administer rewards programs, sweepstakes, surveys, contests, or other promotional activities or events sponsored or managed by Simple Truth® Brand Organic Products.
- To address problems with our website, administer our website, and conduct research and analysis to improve our website and your experience.
- To protect our rights and interests, including enforcing terms or policies governing your use of our website and products.
- To manage risk, prevent potentially illegal or prohibited activities, and enforce our Terms of Use.
How Do We Disclose the Information Collected?
Simple Truth® Brand Organic Products does not sell, trade, rent or otherwise disclose your personal information to third parties without your consent. We may share non-personal or aggregated data with third parties for various purposes outlined in this policy. The limited situations where we may disclose your personal information to third parties are:
- To our trusted third party service providers who help us manage our business and website, such as payment processors, website hosting providers, email service providers, analytics companies, distribution and fulfillment companies, and contractors providing other essential business functions. We require these third parties to handle your personal information in accordance with applicable laws and keep it confidential.
- To another business entity if we undergo reorganization, merger, acquisition, bankruptcy, dissolution, asset sale, or other major change in business structure. Your personal information will typically be transferred to the acquiring or succeeding entity to carry on business functions.
- When required by law, such as to comply with a subpoena, legal proceedings, court order, governmental regulations, or as otherwise required by law.
- When we believe disclosure is necessary to prevent physical or financial harm, abuse, or illegal activity.
- To enforce compliance with our Terms of Use or other policies applicable to our website, products, or services.
- To protect and defend the rights, property, or safety of Simple Truth® Brand Organic Products, our customers, employees, contractors, or the public from threats like fraud, spam, data breach, unlawful activities, or other harmful activities.
- To third parties with your consent or at your direction to do so.
Online Analytics and Advertising
We may use third-party web analytics services (such as Google Analytics) on our website to collect and analyze usage statistics and trends. These services use cookies and other technologies to collect non-personal information about website visitors such as browser types, operating systems, pages viewed, links clicked, time spent on pages, or other aggregate data. We use this information to understand how our website is performing and how we can improve the website.
We may permit third party advertising networks and social media companies to collect information about your use of our website over time so they may play or display ads on our website and on other websites across the Internet tailored to your interests and browsing history. Typically, the information collected and used for interest-based advertising includes IP address, browser type, operating system, URLs visited, location, and demographic data.
You can opt-out of receiving interest-based advertisements from many third party ad networks and services. For more information on how these companies collect and use information and to learn about opt-out options, please visit the websites for Network Advertising Initiative, Digital Advertising Alliance, and European Interactive Digital Advertising Alliance.
Note that opting-out does not mean you will no longer see online advertisements – it means the ads you see may not be matched to your interests or web usage patterns. We do not control any of the above opt-out links and are not responsible for any choices you make using these mechanisms or the continued availability and accuracy of these opt-out options.
Your Choices and Rights
You have certain choices available when it comes to our handling and use of your personal information:
- You can choose not to provide us with certain information but it may affect your ability to purchase products, take advantage of services we offer on our website, or the usefulness of the information we provide you.
- You can opt out of receiving promotional emails, newsletters, or other messages from us by following the unsubscribe instructions provided in those emails. Keep in mind that we may still send essential administrative communications that are reasonably necessary manage your account or orders with us.
- You can remove or block browser cookies using settings in your browser although it may affect your ability to take advantage of all features on our website.
- You can close your online account by contacting us. If you do so, we will delete or anonymize your personal information in accordance with our internal policies and legal requirements.
- You may request access to the specific pieces of personal information we have about you so that you can review, edit, or delete it from our systems.
- You can limit the ways we use your personal information for purposes not critical to servicing your orders or delivering our products as described in this policy.
Data Storage and Retention
The personal information we collect is stored and processed in servers located in the United States, either at our own facilities or at third-party hosting providers that we hire to provide hosting services. We take reasonable steps to ensure the security of the information we collect in accordance with industry practices. However, no security program is impenetrable and there is always a risk your personal information could become breached or hacked from unauthorized access.
We retain your personal information for the period of time necessary to fulfill the purposes for collecting it, which are outlined in this policy. When that time period expires, we will either delete or anonymize your information or if not possible (for example data stored in back-up archives), we will securely store your information and keep it isolated from further use until deletion is possible. Retention periods can vary significantly based on the type of information collected and how it is used. We aim to retain personal information only for as long as reasonably necessary to achieve the purpose for which it was originally collected unless otherwise required by law or our internal retention guidelines and policies.
Children’s Privacy
Our website is intended for general audiences over the age of 13. We do not knowingly collect any personal information from children under the age of 13 without verified parental consent. If you believe your child has submitted personal information to our website and would like to request its removal, please contact us at the information provided below. We will take reasonable steps to comply with your request in accordance with applicable laws.
Changes to this Privacy Policy
As our privacy practices and website change from time to time, changes to this Privacy Policy may occur as well. We reserve the right to amend this policy at any time, for any reason, and will signal a change by revising the ‘Last Updated’ date at the bottom of this policy. We encourage you to periodically review this page for the latest on our privacy practices. Your continued use of our website constitutes acceptance of any changes.
