Simple Truth Food Coloring

Introduction

Food coloring is an essential ingredient in baking and cooking to add vibrancy and visual appeal to dishes. With so many options on the market, it can be tricky to know which brand to choose. Simple Truth food coloring has become an increasingly popular option for home bakers and cooks. In this comprehensive buying guide, we will cover everything you need to know about Simple Truth food coloring, including ingredients, where to buy, available colors, pricing, reviews, storage, and more. Whether you are new to food coloring or a seasoned pro, read on for an in-depth look at this natural and affordable food coloring line.

Overview of Simple Truth Food Coloring

Simple Truth food coloring is the natural food dye line from the Simple Truth organic brand sold exclusively at Kroger grocery stores. Simple Truth is known for their commitment to providing affordable, sustainable, and healthy products free from artificial ingredients.

The Simple Truth food coloring line reflects these values, using plant-based ingredients and natural extracts to create vibrant hues. They offer food coloring made from materials like turmeric, annatto, beet, and other real food sources. The focus is on keeping their food dyes free from artificial colors, synthetic chemicals, preservatives, and GMOs.

For home cooks and bakers looking for natural, affordable, and high-performing food dyes, Simple Truth checks all the boxes. Their food coloring performs as well as or better than conventional chemical-based dyes while aligning with health and diet preferences like organic, non-GMO, gluten free, and vegan. Keep reading to learn more about what makes Simple Truth coloring a leading choice.

Ingredients in Simple Truth Food Coloring

The key advantage to Simple Truth food coloring is the use of all-natural plant ingredients instead of synthetic FD&C dyes. Here is an overview of the main ingredients:

• Turmeric and annatto – These spices are rich in color pigments and commonly used in natural food dyes for their bright yellow-orange hues.
• Beet juice concentrate – Made from real beets, this imbues a bold, vibrant pinkish-purple color.
• Fruit and vegetable juices – Carrot, black carrot, radish, and other juice concentrates add carotenoids for rich, vivid colors.
• Citric acid – Derived from citrus fruit, this is used as a preservative and pH balancer.
• Gum arabic – A natural gum extracted from acacia trees used as a stabilizer.
• Coconut oil – Adds moisture and richness.

Compared to artificial dyes that use petroleum-derived chemicals, Simple Truth coloring relies solely on food-based ingredients you can recognize and feel good about using.

Where to Buy Simple Truth Food Coloring

The only place to purchase Simple Truth food coloring is at Kroger supermarkets and affiliates. Because Simple Truth is Kroger’s exclusive natural grocery brand, you won’t find it sold elsewhere.

Kroger operates thousands of grocery store locations nationwide under banners like Kroger, Ralphs, Fred Meyer, Harris Teeter, and more. Check your local Kroger-owned supermarket for the Simple Truth section to access food coloring and their full range of natural grocery products.

You can also browse and purchase Simple Truth food coloring through the Kroger website for delivery or in-store pickup. Kroger regularly has digital coupons and promotions for Simple Truth items that you can use online.

Whether you prefer to hand-select items in-store or order online for convenience, Kroger makes it easy to access affordable, quality ingredients like Simple Truth food dyes. Look for the Simple Truth branding and vibrant packaging to find their food coloring selection.

Available Simple Truth Food Coloring Colors

Simple Truth offers a wide spectrum of food coloring choices with options for every color need:

• Vibrant Red – Made from beets for an intense, pure red.
• Bold Blue – Spirulina lends this electric blue hue.
• Cool Green – Spinach and nettle extracts give this earthy, emerald green.
• Sunny Yellow – Turmeric brings the warmth of sunshine to this golden yellow.
• Perfect Purple – A combo of red cabbage, grape, and radish creates a royal purple.
• Brilliant Orange – Carrot and annatto provide the bright orange tone.
• Vivid Violet – Purple sweet potato and black carrot make a vivid violet shade.

With this range of vivid colors from red to violet, you can liven up frostings, candies, baked goods, DIY projects, and more. Simple Truth covers all the basic color needs for the home chef.

Is Simple Truth Food Coloring Natural?

Yes, Simple Truth food coloring gets its hues purely from plant-based ingredients, qualifying it as natural food dye. There are no synthetic FD&C colors, preservatives, or artificial additives used.

While “natural” has no legal definition for food dyes, Simple Truth adheres to common standards by sourcing real food materials and avoiding lab-created ingredients. Their commitment to sustainability and health makes it as close to an all-natural food coloring option as you can find.

Is Simple Truth Food Coloring Gluten-Free?

Yes, Simple Truth confirms that all their food coloring products are gluten-free, which is great news for anyone avoiding gluten.

Since the dyes contain no wheat-based ingredients and are made in dedicated gluten-free facilities, there is no risk of gluten cross-contamination. Simple Truth food coloring can safely be used by those on a gluten-free diet.

How to Use Simple Truth Food Dye

Using Simple Truth food coloring is just like using any other liquid food dye:

• Start with small amounts – Add just drops at a time until you reach the desired color intensity. You can always add more if needed.
• Mix into batter or frosting – For even distribution of color, mix into your full recipe instead of just dyeing a portion.
• Combine colors – Mix two colors together for custom shades like orange, green, or brown.
• Write directly on baked goods – Use a toothpick to dot or draw designs.
• Add to fondant or gum paste – Knead in the coloring to tint icings and decorative pieces.

With its concentrated formula, a little Simple Truth coloring goes a long way for vivid results. Follow recipe guidelines for exact amounts needed for each application.

Simple Truth Food Coloring Price

Simple Truth food coloring costs $2.49 for a 0.3 fl oz bottle, making it affordable for home kitchen use. Considering a little goes a long way, this presents an economical value.

Here is how Simple Truth coloring pricing compares:

• Simple Truth: $2.49 for 0.3 fl oz
• McCormick: $4.89 for 0.35 oz
• Wilton: $3.98 for 0.7 fl oz

For the quality all-natural ingredients used, Simple Truth offers competitive pricing, especially when Kroger runs sales or you have digital coupons. The price reflects their commitment to accessibility for natural grocery items.

Simple Truth Food Coloring Reviews

Based on customer reviews on the Kroger website, Simple Truth food coloring earns consistently positive feedback. Users rave about the intense, vivid colors achieved from the natural plant-based ingredients as well as how a small amount provides ample dye.

Many reviews mention Simple Truth works as well or better compared to synthetic dyes they have used. Customers also like supporting an affordable, natural brand at Kroger. Any critical reviews seem to focus on personal color preference not performance issues.

Overall, the vibrant hues, quality ingredients, and value price-point make this a top-rated natural food coloring choice for Kroger shoppers. The positive experiences shared in reviews make Simple Truth food coloring worth trying for yourself.

Is Simple Truth Organic and Non-GMO?

While the entire Simple Truth brand focuses on sustainability and natural ingredients, the food coloring line is not certified USDA Organic or Non-GMO Project Verified.

However, Simple Truth states that its food coloring avoids genetically engineered ingredients. So while it is not officially declared non-GMO, the dyes align with that ethos.

Simple Truth aims to offer an accessible natural option. While not certified organic, their commitment to real food ingredients makes their coloring an excellent choice over artificial dyes, especially given the reasonable price.

Does Simple Truth Food Coloring Contain Preservatives?

The only preservative used in Simple Truth food coloring is citric acid, which is naturally derived from citrus fruits. No artificial preservatives are added.

Citric acid functions as both a preservative for shelf stability and also balances the pH. This minimal use of citric acid keeps the Simple Truth dyes free from synthetic chemical preservatives.

Can You Mix Simple Truth Food Coloring Colors?

Yes, you can mix two or more Simple Truth colors together to create custom shades. For example:

• Red + Blue = Purple
• Red + Yellow = Orange
• Blue + Yellow = Green

Start with a bit of one color and gradually add drops of the second until you reach your perfect hue. You can combine colors right in the frosting, icing, or batter for seamless blending.

Get creative with mixing to expand your color palette beyond the basic offered shades. The natural pigments mix beautifully for endless possibilities.

Is Simple Truth Food Coloring Available in Bulk?

Unfortunately, Simple Truth does not currently offer bulk sizes of their food coloring. The only volume size is the standard 0.3 fl oz bottle.

The great news is that because the formula is highly concentrated, each 0.3 oz bottle will last through many uses and recipes. Nonetheless, devoted fans would likely appreciate a bulk offering for greater value and less packaging waste.

Hopefully, Simple Truth will consider releasing a larger bulk food coloring collection kit someday based on customer interest and demand.

How to Store Simple Truth Food Coloring

Unopened bottles of Simple Truth food coloring can be stored in a cool, dry place like the pantry for up to two years.

Once opened, it is best practice to store the bottles in the refrigerator to maintain freshness and stability of the natural plant pigments. Properly stored, opened food coloring will last about one year in the fridge.

The cold environment and lack of exposure to light will keep the colors bold. Take care when dispensing used bottles to avoid picking up water from condensation.

Finding Discounts on Simple Truth Food Coloring

Here are some tips for saving money on Simple Truth food coloring:

• Watch for sales in the Kroger weekly ad circular or online.
• Browse Kroger’s digital coupons for periodic offers on Simple Truth items.
• Time purchases with Simple Truth promotions like 10% off or buy one, get one free.
• Buy larger multi-packs of certain Kroger products to earn points you can redeem towards Simple Truth.
• Enroll in a Kroger rewards program for personalized deals.
• Consider generic Kroger store-branded food coloring to save.

With discounts and attention to sales, you can stock up on quality Simple Truth food coloring while sticking to your budget.

Is Simple Truth Food Coloring Vegan?

Yes, Simple Truth confirms that their food coloring options are free of any animal-derived ingredients, making them suitable for vegans.

There are no additives sourced from animals, dairy, eggs, honey, or other animal products. Simple Truth relies solely on plant-based fruit and vegetable extracts for their vibrant dyes.

Simple Truth Food Coloring Packaging

Simple Truth food coloring comes packaged in:

• 0.3 fl oz plastic bottles – The squarish clear bottles feature colored lids matching the dye hue. The plastic makes it easy to squeeze out just the amount you need.
• Labels with ingredient lists – The front has the name and color while the back offers transparency with a full list of contents.
• Vibrant, colorful branding – The white bottles pop against the bold colored Simple Truth lettering and accents. This makes them easy to spot on the shelf.

The plastic bottle format is standard for food coloring. Simple Truth strikes a nice balance of functional, protective, and stylish with their clean, minimalist packaging.

Returns and Refunds for Simple Truth Products

One great perk of buying directly from Kroger is that they stand behind their Simple Truth lines with a 100% money-back guarantee.

If you are unsatisfied with a Simple Truth food coloring for any reason, Kroger invites you to return it, even if opened or partially used. You can exchange for a different product or receive a full refund.

Just provide your receipt or order information within a reasonable timeframe. This takes the risk out of trying new Simple Truth items.

Final Thoughts

For home cooks seeking natural, vibrant, affordable food coloring, Simple Truth checks all the right boxes. Made exclusively for Kroger from fruit- and vegetable-based ingredients, these dyes provide pure, vivid hues perfect for decorating baked goods, frostings, confections, and more. Free of synthetic chemicals and preservatives, Simple Truth allows you to achieve stunning colors and flavor your creations, not compromise health or diet.

Next time a recipe calls for food coloring, skip the artificial drugstore dyes in favor of the all-natural, kitchen-crafted shades of Simple Truth. A little squeeze goes a long way thanks to the concentrated formula. With an array of options from primary colors to bold mixes, you can unlock your inner artist. Let the ingredients, not chemicals, shine through. Give your foods a boost of natural beauty and vibrancy with Simple Truth food coloring today!