Simple Truth Free And Clear Laundry Detergent

Simple Truth® Free & Clear Liquid Laundry Detergent

  • Tough on Dirt & Stains
  • Non-Toxic
  • 66 High Efficiency and 50 Standard Loads
  • Safe for All Washing Machines
  • Gluten Free

Revamping Your Laundry Routine with a Hypoallergenic, Eco-Friendly Detergent

Doing laundry is often seen as a mundane chore, but it doesn’t have to be with the right products! If you’re looking to overhaul your laundry routine and make it more environmentally friendly and skin-sensitive, Simple Truth’s Free and Clear Laundry Detergent is an excellent option to consider.

In this blog post, we’ll explore what makes this plant-based, hypoallergenic detergent different, where to buy it, if it works well, and how it compares to other similar products on the market. Whether you have sensitive skin, babies, or just want a natural laundry solution, keep reading to learn why Free and Clear may be the best choice for your needs!

What Is Simple Truth Free and Clear Laundry Detergent?

Simple Truth’s Free and Clear Laundry Detergent is a plant-based, hypoallergenic liquid designed for sensitive skin. It is free of dyes, artificial fragrances, masks, phosphates, and chlorine. Simple Truth is Kroger’s natural brand, so this detergent is available at Kroger, Ralph’s, Fred Meyer, and other Kroger-owned stores.

This detergent is formulated to be gentle on skin but tough on stains. It is safe to use on all washable fabrics and compatible with HE high-efficiency washing machines. The formula provides a deep clean using plant-derived surfactants and is biodegradable.

Why Choose a Hypoallergenic Free and Clear Detergent?

Free and clear detergents like Simple Truth are ideal for those with sensitive skin or allergies. They minimize the risk of skin irritation that can be caused by dyes, fragrances, and other harsh chemicals found in regular detergents. Laundry ingredients can rub off on fabrics and come into contact with your skin, so hypoallergenic formulas are safer.

For those with babies or young children, free and clear detergents are a smart choice. A baby’s delicate skin can easily become reddened or inflamed from laundry products. Choosing gentle, fragrance-free formulas helps keep their skin calm and comfortable.

Even if you don’t have sensitive skin, switching to a hypoallergenic formula can be beneficial. Harsh chemicals and artificial fragrances in regular detergents can cause irritation over time. A kinder laundry routine is better for your skin and health in the long run.

Is Simple Truth Free and Clear Laundry Detergent Safe for Sensitive Skin?

With its plant-based formula free of dyes, fragrances, and other irritants, Simple Truth’s Free and Clear Detergent is an excellent sensitive skin option. It is dermatologist tested to be hypoallergenic and gentle on skin.

User reviews back up these claims, with many customers experiencing reduced laundry-related irritation after switching to Simple Truth. Those with eczema and contact dermatitis saw great improvements in their skin after changing to this sensitve formula.

Simple Truth detergent rinses clean and leaves behind no residue that could cause discomfort on the skin. Even those normally sensitive to strong scents can handle this fragrance-free formula with no issues. For the best results, double rinse or add an extra rinse cycle when washing with any detergent.

Where to Buy Simple Truth Free and Clear Laundry Detergent

Since Simple Truth is Kroger’s natural brand, you can find this detergent at Kroger stores and their affiliates. Some locations where Simple Truth products are sold include:

  • Kroger
  • Ralphs
  • Fred Meyer
  • King Soopers
  • Fry’s Food Stores
  • Smith’s Food and Drug
  • Dillon’s Food Stores
  • Baker’s
  • City Market
  • Gerbes
  • Dillons
  • Payless Super Markets
  • JayC Food Stores
  • Owen’s

You can check online to find a Simple Truth retailer near you. The Free and Clear detergent is available in 40 oz, 80 oz, 100 oz, and 150 oz bottles, so you can choose the size that fits your needs. Pricing ranges from $3.99 to $19.99 depending on bottle size.

Online retailers like Amazon, Walmart, and Jet also carry this detergent. You can often find it in bundle packs online to get multiple bottles at a discounted rate.

Does Simple Truth Free and Clear Contain Fragrances?

One of the key benefits of Simple Truth’s Free and Clear detergent is that it is completely free of fragrances and masks. No artificial scents or perfumes are used in this hypoallergenic formula.

For those sensitive to scents, this is a major advantage. Fragrances are common irritants and can cause headaches, respiratory issues, skin reactions, and more in those with sensitivities. Simple Truth leaves your laundry fresh smelling without any added perfumes.

Some detergents advertise as “free and clear” but still contain masking fragrances. These cover up chemical smells with another artificial scent. Simple Truth uses plant-derived ingredients to naturally clean fabrics without any masking perfumes. Your clothes will smell crisp and fresh without aggravating allergies or sensitivities.

Is Simple Truth Hypoallergenic and Dermatologist Tested?

Yes, Simple Truth’s free and clear detergent is tested and approved as hypoallergenic by dermatologists. This means it is unlikely to cause any allergic skin reaction or irritation, even in those with very sensitive skin.

The formula is free of potential irritants like dyes, fragrances, and masks. It cleans using plant-derived surfactants that gently lift dirt and stains from fabrics. Simple Truth detergent rinses clean without leaving residue behind, further minimizing any skin irritation.

Dermatologists also approve Simple Truth as safe for sensitive skin conditions like eczema or contact dermatitis. Users note how this hypoallergenic pick does not aggravate their skin conditions or cause flares. Of course, you should discontinue use if any irritation occurs. But for most, Simple Truth is an excellent sensitive skin choice.

Examining the Ingredients in Simple Truth Free and Clear

Here is an overview of some of the main ingredients that make Simple Truth a hypoallergenic formula:

  • Plant-derived surfactants – Cleaning agents derived from coconuts and other plants that lift dirt and stains without irritation
  • Sodium sulfate – Mineral-based cleaning booster safe for sensitive skin
  • Sodium carbonate – Water softener and alkali pH adjuster
  • Sodium polyacrylate – Binding agent to absorb dirt
  • Enzymes – Natural enzymes to break down oils and food stains
  • Citric acid – Plant-derived softening agent and water ionizer

As you can see, this formula relies on plant-based ingredients, minerals, and enzymes rather than harsh chemicals. It is free of phthalates, phosphates, chlorine, dyes, and perfumes that can harm sensitive skin. Simple Truth keeps it simple for clean, irritation-free laundering.

Is Simple Truth Eco-Friendly and Biodegradable?

In addition to being hypoallergenic, Simple Truth’s formula is biodegradable and eco-friendly. The plant-derived ingredients break down quickly and safely once washed down the drain.

The formula is free of phosphates, which can cause algae bloom and damage water sources. No chlorine bleaching agents are used either. Simple Truth is septic system safe, graywater safe, and suitable for recycling washing machine water onto lawns and gardens.

The bottles are made with 100% post-consumer recycled plastic, continuing the environmentally conscious production. Overall, Simple Truth is a great option if you aim to reduce the footprint of your laundry routine.

Caring for Baby’s Clothes and Skin with Simple Truth

Since it is free of irritants, Simple Truth’s detergent is safe and effective for washing baby’s delicate clothes. The hypoallergenic formula won’t cause irritation or discomfort on your little one’s sensitive skin.

Many parents switch to Simple Truth once their baby starts having skin reactions to other detergents. The formula is gentle enough for a newborn’s brand new clothes yet powerful enough to remove typical baby stains like spit up and food. You can have peace of mind using it knowing baby’s skin will stay soft, calm, and protected.

For cloth diapers, Free and Clear is an excellent choice. It rinses thoroughly clean to prevent buildup and repelling. And there are no fragrances that could cause diaper rash on baby’s bottom. It’s gentle on the diapers too so they enjoy a long life.

How Does Simple Truth Compare to Other Free and Clear Brands?

Simple Truth holds its own against top brands like All, Tide, and Seventh Generation when it comes to free and clear laundry detergents. Here’s how it stacks up:

  • Affordability – Simple Truth is very budget friendly, costing significantly less than name brands
  • Effectiveness – Removes stains as well as other leading brands, including sweat, food, grass, and more
  • Skin safety – Dermatologist tested and hypoallergenic for excellent skin protection
  • Eco-friendly – Biodegradable plant-based formula with recycled packaging
  • Scent – No harsh perfumes or masking fragrance like some competitors

The biggest advantage of Simple Truth is the low cost while still delivering exceptional results. If you are looking for an affordable yet effective hypoallergenic detergent, Simple Truth is hard to beat. It provides everything you need for clean, comfortable laundry without the premium price tag.

Simple Truth in High Efficiency Washers

You can confidently use Simple Truth Free and Clear detergent in your high efficiency washer without issue. The low-sudsing plant-based formula prevents excess suds that can cause problems in HE machines.

Simple Truth was designed not to clog up HE pumps or leave residue behind. Reviewers consistently report excellent results using this detergent in HE top-loaders and front-loaders alike. It also helps fabrics maintain their softness when washed in short HE cycles.

Be sure to follow your washer’s detergent guidelines and use the correct amount based on load size. But you can launder with Simple Truth detergent in your high efficiency appliance just as you would with Tide, Gain, or other leading brands formulated for HE washers.

Does Simple Truth Detergent Remove Tough Stains?

Despite being gentle on skin, Simple Truth provides serious cleaning power on tough stains. The plant-derived surfactants lift and remove dirt, grease, grime, and food residue from fabric.

In addition to your average laundry stains, customers report Simple Truth excels at getting out:

  • Grass stains
  • Grease and oil from clothes
  • Tomato sauce and pasta sauce
  • Chocolate, ice cream, and other dessert stains
  • Coffee and tea discoloration
  • Sweat stains and body oils
  • Wine and berry stains
  • Dirt, mud, and clay stains
  • Makeup smears and cosmetics

For best results, pre-treat heavily stained areas before washing. But Simple Truth has the cleaning agents needed to tackle even the toughest laundry stains.

Is Simple Truth Cruelty Free and Vegan?

If avoiding animal byproducts is important to you, you will be happy to know Simple Truth detergents are certified cruelty free and vegan. No animal testing or animal-derived ingredients are used.

Simple Truth chose plant-derived cleaning agents over animal byproducts. Their formulas are produced without harming any animals.

This vegan and cruelty free certification is ideal for ethically or environmentally conscious shoppers who want to avoid laundry products containing animal ingredients. You can give your clothes a gentle clean without compromising your values.

Why Choose Simple Truth Over Harsh Chemical Detergents?

Many conventional laundry detergents rely on questionable chemical ingredients that can irritate skin and the environment. Here are some key reasons to go with plant-powered Simple Truth instead:

Sensitive skin safety – No dyes, perfumes, phthalates, or chlorine that lead to irritation

Eco-friendly formula – Biodegradable ingredients and recycled packaging

Non-toxic – No carcinogens or neurotoxins found in some chemical detergents

Cost savings – Significant savings over brands like Tide, Gain, All, etc.

Hypoallergenic – Dermatologist tested and approved for skin sensitivities

Cruelty free/vegan – No animal testing or animal byproducts used

While you may sacrifice brightly colored bottles and strong perfumes, the trade-off is well worth it for many shoppers. Simple Truth delivers sparkling clean clothes without risky or irritating chemicals.

What’s the Price Point for Simple Truth Detergent?

One of the biggest advantages of Simple Truth free and clear detergent is the very reasonable price point, especially compared to big name brands.

Here are some average prices for different sizes:

  • 40 oz (1 month supply): $3.99
  • 80 oz (2 months): $6.49
  • 100 oz (3 months): $8.49
  • 150 oz (4 months): $10.99

This comes out to just pennies per load! Stock up during sales events and you can score this detergent at an even lower cost per ounce. Signing up for Kroger loyalty programs can help you save.

For the gentle hypoallergenic formula, natural ingredients, and cleaning performance, Simple Truth is a great value! The brand offers big savings over trendy labels.

Reviews of Simple Truth Laundry Detergent

Simple Truth free and clear detergent earns predominantly positive reviews online and high marks from influencers:

  • 4.8 stars on Kroger.com – Over 1,000 reviews praising the cleaning power and skin safety
  • Recommendation from Smart Money Mom – Notes the affordability and performance for families
  • Loved by Super Baby Cheapskate – Favorite detergent for sensitive baby skin
  • Mrs. January’s Frugal Tips Approved – Highlights the coupon opportunities and savings
  • Best Pick on SeeMindfulMom – Top choice for scent-free and chemical-free formula

Reviewers mention the fresh clean scent, sudsing ability, and stain removal. Negative reviews are very rare and typically relate to packaging or shipping issues rather than the product itself. Based on overwhelmingly positive feedback, Simple Truth is a winner!

Available Sizes of Simple Truth Detergent

To meet different household needs, Simple Truth detergent comes in a range of sizes:

  • 40 oz bottle – approx. 32 loads
  • 80 oz bottle – approx. 64 loads
  • 100 oz bottle – approx. 80 loads
  • 150 oz bottle – approx. 120 loads

The 40 oz bottle is convenient for smaller households, RV’s, or supplementing a main detergent. The larger sizes give better value for money per ounce for bigger families.

You can choose the bottle that aligns with your laundry frequency so you don’t end up wasting detergent. The 150 oz is ideal if you want to stock up during sales. The packaging is recyclable when empty.

Is Simple Truth Septic and Graywater Safe?

The biodegradable plant-based formula of Simple Truth makes it safe for septic systems, graywater usage, and other eco-friendly initiatives.

The detergent will not clog or damage septic tanks like bleach or chemical cleaners might. Any excess water flows through the system without issue. Simple Truth is graywater safe as well for recycling water onto lawns.

Using a septic and environmentally safe detergent like Simple Truth helps protect your property’s ecosystem and surroundings. You can implement water conservation strategies without worrying about hazardous chemicals causing problems.

Colder Wash Temperatures Are No Problem

While hot water can help loosen some stains, Simple Truth detergent performs effectively even in cold washes.

This is great news for saving energy and extending the life of your clothes. The plant-based formula provides ample cleaning action in your washer’s cold cycle.

For most everyday laundry loads, you can wash with cold water and see the same stain removal as hot. Just be sure to pre-treat any stubborn stains beforehand. Washing in cold with Simple Truth is gentler on fabrics too.

If you want to cut utility bills, make your clothes last longer, and avoid shrinking, switching to cold water cycles is made easy thanks to this detergent’s formula. Your wallet and wardrobe will thank you!

Does Simple Truth Offer Bulk Sizes?

To help high-volume laundry households save money, Simple Truth now offers a bulk size with 200 loads worth of detergent. The bulk size contains 150 fluid ounces of detergent.

This large quantity option provides over a year’s worth of detergent for many households! It is designed for maximum value and convenience.

The bulk size is currently sold exclusively at Kroger and Kroger affiliate stores. Not all locations carry it just yet. But you can request it at your local store or keep an eye out for when it arrives.

The giant bottle helps minimize plastic waste compared to buying dozens of smaller jugs over the year. Dispense into a reusable container to make laundry day easier.


With its plant-based hypoallergenic formula, Simple Truth Free and Clear detergent provides a safe yet effective cleaning option for sensitive skin. Ditch the dyes, perfumes, and chemicals and experience the difference natural laundry can make. From dermatologist recommendations to rave customer reviews, this affordable detergent has a lot to offer families looking for a laundry revamp.

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