Simple Truth Orange Juice

A Comprehensive Guide to Kroger’s Popular House Brand Juice

Orange juice is a breakfast staple in many households. The refreshing, tangy beverage provides a burst of sweet citrus flavor to start the day. While traditional brands like Tropicana and Simply Orange reign supreme in the orange juice aisle, grocery store house brands are giving them a run for their money.

One such house brand garnering attention is Simple Truth orange juice, available exclusively at Kroger family stores like Kroger, Ralphs, and Fred Meyer. Simple Truth promotes itself as an affordable, premium product line free from artificial ingredients. But does this orange juice live up to the hype? Let’s explore the simple truth about Simple Truth OJ!

An Overview of Simple Truth as a Brand

Simple Truth launched in 2012 as Kroger’s natural and organic house brand. The goal was to provide customers with affordable, high-quality alternatives to national brands.

Simple Truth products must meet strict quality guidelines:

• Free from over 125 preservatives and ingredients like high fructose corn syrup
• Non-GMO verified
• No artificial flavors, colors or sweeteners
• Regulations on antibiotic use, hormones, and grass-fed claims on animal products

The brand includes grocery staples like produce, dairy, meat and poultry. However, its selection really shines in packaged goods like frozen meals, snacks, coffee, and juice.

Simple Truth is Kroger’s biggest house brand, on track to become a $20+ billion brand by 2025. It’s clear this affordable natural brand has found its niche in the market.

So What’s the Deal with Simple Truth Orange Juice?

Among its expansive product lineup, Simple Truth orange juice stands out as a customer favorite. The not from concentrate juice provides consumers with a comparable product to national brands for less.

Here are some key facts about Simple Truth’s wildly popular orange juice:

• Made from quality oranges: Simple Truth OJ contains 100% orange juice, made from real oranges grown in Florida and Brazil.
• No from concentrate: The juice is never made from frozen concentrate like cheaper brands. Simple Truth OJ offers freshly squeezed flavor.
• Pulp options: Available in both Some Pulp and No Pulp varieties so you can customize texture.
• Non-GMO: Certified free from genetically modified organisms (GMOs). Only non-GMO oranges were used.
• No preservatives: Contains no artificial preservatives, colors, flavors, or sweeteners.
• Kosher certified: Meets kosher dietary guidelines under rabbinical supervision.
• Gluten-free: Made without gluten ingredients for those with sensitivities.
• Vegan-friendly: Does not contain animal products, making it suitable for vegans.
• BPA-free packaging: Bottles made with BPA-free plastic for safer consumption.

With all these perks at an affordable price point, it’s easy to see why shoppers are sweet on Simple Truth OJ!

Comparing Simple Truth OJ to the Competition

So how does Simple Truth orange juice stack up to mainstream competitors like Tropicana and Simply Orange? Let’s see how the Kroger house brand fares:

Taste: The fresh orange flavor tastes comparable to the national brands. Simple Truth provides the same tangy, citrusy taste expected from a quality juice.

Price: Hands down, Simple Truth offers the best value for not from concentrate OJ. A 59 oz (1.75 L) container costs around $3.49 compared to $4-5 for Tropicana or Simply Orange.

Sugar content: Simple Truth OJ contains 27g sugar per 8 oz serving – on par with other non-artificially sweetened orange juices. Buyers don’t sacrifice flavor or nutrients for cost savings.

Ingredients: All three brands use 100% orange juice without preservatives or artificial ingredients. Simple Truth comparing favorably shows Kroger’s commitment to quality with this house brand.

Nutrition: The nutrition facts among the three juice brands are largely the same. Per 8 oz, customers get around 110 calories and over 100% of the daily recommended vitamin C.

For the average shopper, Simple Truth orange juice provides a nearly identical product to these mainstream competitors at significant cost savings. The affordable price makes enjoying a glass of quality OJ each morning more accessible.

Frequently Asked Questions About Simple Truth Juice

Many customers have questions about Simple Truth orange juice before adding it to their grocery carts. Here are answers to some of the most frequently asked questions:

Is Simple Truth orange juice organic?

No, Simple Truth OJ is not certified organic. The oranges are grown using conventional farming methods. Simple Truth does offer organic orange juice under its Organic Promise label for an increased price.

Does Simple Truth orange juice contain artificial flavors/sweeteners?

No, Simple Truth orange juice contains no artificial flavors, colors, preservatives or sweeteners. It’s flavored by natural orange oil extracted from the orange peel.

Is Simple Truth made from concentrate?

No, Simple Truth orange juice is never made from concentrate. The product label clearly states it’s “not from concentrate.”

Does Simple Truth orange juice have added sugar?

Simple Truth OJ only contains naturally occurring sugars from the oranges themselves. No sugar is added during processing.

Is Simple Truth orange juice vegan?

Yes, Simple Truth OJ is 100% plant-based from oranges. It contains no animal products or byproducts, making it suitable for vegans.

Where can I buy Simple Truth orange juice?

Simple Truth orange juice is sold exclusively at Kroger family store banners across the US like Kroger, Ralphs, Fred Meyer, and more. Check your local Kroger-owned grocery store.

Is Simple Truth gluten-free?

Yes, Simple Truth orange juice is certified gluten-free, containing no gluten from wheat, barley, rye or oats.

Can Simple Truth OJ be frozen?

Technically yes, but freezing is not recommended as it can degrade the flavor and consistency. Simple Truth OJ is optimally stored refrigerated.

Is Simple Truth fortified with extra calcium or vitamin D?

No, Simple Truth OJ contains only the natural nutrients found in fresh-squeezed oranges. It is not artificially fortified with added vitamins or minerals.

The Bottom Line: A Smart Budget Buy

For shoppers looking for an affordable, premium quality orange juice, it’s hard to beat Simple Truth. This Kroger house brand provides a comparable product to mainstream competitors for significant savings.

With its commitment to quality ingredients and approachable price point, Simple Truth orange juice proves you don’t have to pay up for a delicious, nutritious glass of OJ. Next time you need to restock the fridge, consider reaching for the Simple Truth. Your wallet and your tastebuds will thank you!