Clean, Healthy Teeth Start With the Right Toothpaste

You probably don’t think much about toothpaste beyond squeezing it onto your toothbrush each morning and night. But your toothpaste has a big impact on your oral health and hygiene. The ingredients, formula, and features of different toothpastes can affect how well they clean your teeth, protect against cavities, whiten, freshen breath, and more.

Choosing the right toothpaste is key to maintaining clean, healthy teeth and gums. With so many options on the market, it can be tricky to decide which toothpaste is best for your needs. This buying guide will help you navigate the toothpaste aisle and find the perfect Simple Truth toothpaste for you.

An Overview of Simple Truth Toothpaste

Simple Truth is Kroger’s natural and organic private label brand. Simple Truth toothpaste provides a natural alternative to mainstream toothpaste brands, with ingredients sourced from plants. Simple Truth toothpastes are vegan, gluten-free, and kosher. They come in a variety of flavors and formulas to suit different needs.

Some key features that set Simple Truth toothpastes apart include:

• Fluoride-free formulas
• Free of artificial sweeteners, dyes, and flavors
• No harmful chemicals like triclosan or sodium lauryl sulfate (SLS)
• Not tested on animals
• Vegan and vegetarian
• Organic and non-GMO verified ingredients
• Made in the USA

Simple Truth toothpaste caters to the growing demand for natural oral care products. Read on for what to look for when choosing a Simple Truth toothpaste.

What Ingredients Are in Simple Truth Toothpaste?

The ingredients in toothpaste have a major impact on how well it cleans and protects your teeth. Here are some of the key ingredients found in Simple Truth toothpastes:

• Baking soda – A gentle abrasive that helps remove stains, plaque, and tartar to whiten teeth. Baking soda also neutralizes acids in the mouth for a fresher feel.
• Vegetable glycerin – Draws moisture out of your mouth to prevent dry mouth and soothe irritated gums. Also gives toothpaste a smooth texture.
• Xylitol – A natural sweetener derived from birch trees or corn. Helps prevent cavities and freshens breath.
• Calcium carbonate – Another mild abrasive that polishes away surface stains on teeth.
• Silica – Removes plaque and whitens teeth. Silica is found in the cell walls of plants.
• Natural flavors – Essential oils give Simple Truth toothpastes a minty taste and aroma without artificial flavors.
• Sea salt – Contains minerals that can help strengthen enamel and balance mouth pH. Also acts as a mild abrasive.
• Aloe vera – Soothes irritated gums and provides a protective barrier for healthy gums.
• Tea tree oil – Has antiseptic properties to kill bacteria and fight bad breath.
• Coconut oil – Contains lauric acid to kill bacteria and reduce inflammation in the mouth. Moisturizes and strengthens enamel.

Simple Truth toothpastes leave out questionable ingredients like sodium lauryl sulfate (SLS), triclosan, artificial dyes, and saccharin. They are also fluoride-free.

Where Can I Buy Simple Truth Toothpaste?

Simple Truth products are exclusive to Kroger and its family of stores. This includes:

• Kroger
• Fry’s Food Stores
• Fred Meyer
• Harris Teeter
• Ralphs
• King Soopers
• Smith’s Food and Drug
• Dillon Companies
• QFC
• City Market
• Owen’s
• Jay C Food Stores
• Pay Less Super Markets
• Gerbes
• Baker’s
• Food 4 Less
• Foods Co.

You can find Simple Truth toothpaste in the oral care aisle at any of these grocery store chains across the 35 states where Kroger stores operate.

You can also order Simple Truth toothpaste online for delivery or in-store pickup through Kroger.com or the Kroger app. This is a convenient option if you want toothpaste shipped directly to your door. Just search for “Simple Truth toothpaste” and add it to your digital cart.

Is Simple Truth Toothpaste Fluoride-Free?

Yes, all Simple Truth toothpaste formulas are fluoride-free.

Fluoride is a mineral that is added to many mainstream toothpastes to help prevent cavities by strengthening tooth enamel. However, there are some controversies around fluoride. Studies have linked excess fluoride consumption to dental fluorosis and other potential health issues.

Simple Truth toothpaste provides an alternative for people who want to avoid fluoride. These fluoride-free toothpastes use ingredients like xylitol, tea tree oil, and baking soda instead to clean teeth and promote healthy gums and enamel strength.

If you have concerns about fluoride or prefer fluoride-free oral care products, Simple Truth toothpaste makes an ideal choice. But keep in mind that fluoride-free toothpaste may provide less cavity protection compared to fluoride toothpaste. Talk to your dentist to decide if a fluoride-free toothpaste like Simple Truth is suitable for your oral health needs.

What Flavors Are Available for Simple Truth Toothpaste?

One of the nice things about Simple Truth toothpaste is the variety of natural flavors available to suit different tastes:

• Simple Truth Natural Whitening Fluoride-Free Toothpaste in Fresh Mint – This classic mint flavor provides a cooling, crisp minty taste and fresh breath.
• Simple Truth Natural Whitening Fluoride-Free Toothpaste in Cinnamon Clove – The warming cinnamon and clove oils give this toothpaste a spicy kick.
• Simple Truth Coconut Oil & Baking Soda Whitening Toothpaste in Peppermint – Combines the benefits of coconut oil and baking soda with a refreshing peppermint flavor.
• Simple Truth Enamel Strength Fluoride-Free Toothpaste in Fennel Licorice – The anise flavor of fennel and licorice root provides a natural sweetness.
• Simple Truth Probiotic Whitening Toothpaste in Green Mint – Adds probiotics and has a natural green mint tea tree flavor.

The range of flavors from cinnamon to licorice allows you to find a toothpaste taste you enjoy and look forward to using each morning and night. The flavors come from natural essential oils rather than artificial flavors.

Is Simple Truth Toothpaste Organic?

Simple Truth toothpaste includes organic ingredients but is not certified organic.

Simple Truth toothpastes feature ingredients like organic aloe vera juice, organic neem oil, organic tea tree oil, organic coconut oil, and organic stevia leaf extract.

However, not all the ingredients are certified organic. Simple Truth takes a “Made with Organic” approach by incorporating organic ingredients when possible, while keeping the toothpaste affordable.

If you are looking for a USDA certified organic toothpaste, you may want to browse the oral care selections from organic brands like Tom’s of Maine, Jason, or Desert Essence. But Simple Truth does use organic ingredients to appeal to the natural toothpaste market.

How Effective is Simple Truth Toothpaste?

Based on its natural ingredients and specialized formulas, Simple Truth toothpaste provides effective cleaning, freshening, and protection for your teeth.

The baking soda, silica, calcium carbonate, and sea salt act as mild abrasives to scrub away plaque, tartar, and surface stains from your teeth for whiter teeth.

Ingredients like xylitol, tea tree oil, and coconut oil help kill bacteria in your mouth that cause bad breath and tooth decay. The vegetable glycerin and aloe vera hydrate the mouth to prevent dry mouth.

Simple Truth toothpastes with enamel strengthening formulas rebuild and protect tooth enamel to avoid sensitivity and cavities. The Enamel Strength Toothpaste contains hydroxyapatite, which is the main mineral found in tooth enamel.

And probiotic toothpastes like the Probiotic Whitening Toothpaste contain good bacteria to balance your oral microbiome and promote gum health.

While fluoride-free, Simple Truth toothpaste still provides a similar level of cleaning and protection as mainstream brands with its all-natural ingredient formulas tailored to different oral care needs.

Is Simple Truth Toothpaste Vegan?

Yes, Simple Truth toothpaste is 100% vegan. The formulas contain no animal-derived ingredients or byproducts.

Simple Truth toothpastes are also never tested on animals. The Simple Truth brand is Leaping Bunny certified cruelty-free.

The vegan and cruelty-free status makes Simple Truth a great toothpaste option for vegans and vegetarians looking to avoid animal ingredients in their oral care routine.

What is the Price of Simple Truth Toothpaste?

Simple Truth toothpaste retails for an average of $4 to $6 per tube. Here are the typical prices of popular Simple Truth toothpaste varieties:

• Simple Truth Natural Whitening Fluoride-Free Toothpaste – $4.49
• Simple Truth Coconut Oil & Baking Soda Whitening Toothpaste – $4.79
• Simple Truth Enamel Strength Fluoride-Free Toothpaste – $5.99
• Simple Truth Probiotic Whitening Toothpaste – $5.99

Prices may vary slightly between Kroger-owned store banners. Simple Truth toothpaste is very competitively priced compared to other natural toothpaste brands, which often retail for $6 to $9 per tube.

At just $4 to $6 per tube, Simple Truth offers an affordable way to upgrade to natural toothpaste without the high cost. And you can often find it on sale or with digital coupons for additional savings.

Are There Reviews for Simple Truth Toothpaste?

Yes, Simple Truth toothpaste is sold widely enough at Kroger stores across the country that there are many online customer reviews available.

On Kroger.com, Simple Truth toothpastes have an average rating of about 4 out of 5 stars based on hundreds of customer reviews. Positive reviews mention the pleasant flavors, cleaner teeth and fresher breath, and smooth texture from ingredients like baking soda and aloe vera.

On influencer YouTube channels and blogs focused on natural living, Simple Truth toothpaste also gets mostly positive feedback. Reviews praise the affordable price point, quality ingredients, and how well the toothpastes clean teeth.

Some negative reviews mention issues with the flavor being too strong or the tube design making it hard to squeeze all the toothpaste out. But overall, most reviews indicate that Simple Truth is an effective natural toothpaste, especially given the reasonable price.

Checking out reviews on Kroger, YouTube, and blogs can help weigh the pros and cons before choosing a Simple Truth toothpaste. But the overall ratings are quite positive.

Is Simple Truth Toothpaste Non-GMO?

Yes, Simple Truth toothpastes are Non-GMO Project Verified. This third-party certification means that Simple Truth toothpaste has been independently tested to confirm it contains no genetically modified organisms (GMOs).

The Non-GMO Project butterfly seal on Simple Truth packaging indicates the product is made without genetically engineered ingredients, which will appeal to anyone looking to avoid GMOs in their toothpaste.

Simple Truth is dedicated toExclude GMOs across all their natural products. So you can feel confident that the Simple Truth toothpaste you buy is GMO-free.

Does Simple Truth Toothpaste Whiten Teeth?

Several varieties of Simple Truth toothpaste are specially formulated to safely whiten teeth and remove stains without harsh chemicals.

Simple Truth Natural Whitening Fluoride-Free Toothpaste gently polishes away surface stains thanks to ingredients like silica, calcium carbonate, and baking soda.

The Natural Whitening Toothpaste is designed to lift away wine, coffee, tea, and tobacco stains from your tooth enamel to reveal a brighter smile.

For an extra whitening boost, the Simple Truth Coconut Oil & Baking Soda Whitening Toothpaste combines stain-fighting baking soda with coconut oil, which contains lauric acid to naturally whiten teeth.

And the Simple Truth Probiotic Whitening Toothpaste provides a two-prong whitening approach with enamel-polishing minerals and probiotics clinically shown to remove stains.

User reviews indicate the Natural Whitening and Coconut Oil & Baking Soda toothpastes deliver noticeable teeth whitening results within a couple weeks when used twice daily.

How to Use Simple Truth Toothpaste

Using Simple Truth toothpaste is quick and easy:

1. Apply a pea-sized amount of Simple Truth toothpaste to a soft or medium bristle toothbrush.
2. If brushing at night, be sure to floss before brushing to dislodge stuck food particles and plaque.
3. Brush your teeth gently for 2 minutes, focusing on each tooth surface – outer, inner, top (chewing surface), and where the tooth meets the gums.
4. Try the modified Bass brushing technique of holding your toothbrush at a 45 degree angle and using gentle vibratory motions. Avoid aggressive scrubbing.
5. After brushing, spit out excess toothpaste foam and rinse your mouth. But don’t rinse with water right after brushing, as this washes away the protective fluoride.
6. For optimal oral health, brush twice per day for 2 minutes each time – once in the morning and again before bed.
7. Replace your toothbrush every 3 months, or sooner if the bristles become frayed. An old worn-out brush won’t clean your teeth properly.

Stick to this brushing method with Simple Truth toothpaste for clean teeth and pleasant minty fresh breath!

Is Simple Truth Toothpaste Available in Bulk?

Unfortunately Simple Truth toothpaste does not come in bulk sizes. The toothpaste is only sold in the standard 5 ounce tube containing around 110 uses.

Some natural toothpaste brands offer larger 8 ounce or family size tubes. But Simple Truth has not introduced bulk sizes yet.

The 5 ounce tube is a frequent complaint in negative reviews, with customers wishing for a larger bulk toothpaste option. Right now, the best way to stock up on Simple Truth toothpaste is to buy multiple tubes at once when on sale.

Hopefully based on consumer demand, Kroger will consider releasing a bulk size for Simple Truth toothpaste. Until then, you can only purchase Simple Truth toothpaste in the regular 5 ounce squeeze tube.

Can I Return Simple Truth Toothpaste If Unsatisfied?

One perk of purchasing Simple Truth toothpaste at Kroger stores is you can return or exchange it if dissatisfied.

Kroger has a flexible return policy on grocery and household products. You can return items within 90 days of purchase with or without a receipt. You will receive a full refund in the original payment form if you have the receipt. Without a receipt, you can exchange for another product or receive store credit.

If you try Simple Truth toothpaste but find you dislike the texture, taste, or cleaning results, just bring it back to any Kroger-owned store for a return or exchange. This policy makes it risk-free to try out new Simple Truth oral care items.

Just make sure the toothpaste tube is at least half full when you return it. Kroger won’t accept returns on mostly used products. As long as it’s in good condition, you are covered by the Simple Truth guarantee of satisfaction.

Does Simple Truth Toothpaste Contain SLS?

Simple Truth toothpaste formulas are free of sodium lauryl sulfate (SLS). This is a detergent and foaming agent found in many regular toothpastes.

SLS produces the suds and foam you expect from toothpaste. But there are some drawbacks like possible irritation for sensitive mouths.

Simple Truth leaves out SLS and relies on natural ingredients like plant oils and extracts to create lather and clean teeth. Skipping SLS makes Simple Truth toothpaste more gentle and suitable for sensitive teeth.

So if you want to avoid SLS, Simple Truth is a great option that cleans and foams without harsh detergents like SLS.

How to Store Simple Truth Toothpaste

To maintain freshness and maximize shelf life, be sure to store your Simple Truth toothpaste properly:

• Keep your toothpaste at normal room temperature away from excess heat or moisture. The bathroom medicine cabinet is an ideal storage spot.
• Make sure the toothpaste cap is tightly sealed to prevent the paste from drying out. Give the tube an extra twist after each use.
• Don’t store toothpaste bottles upside down. This can cause the paste to leak out from pressure. Store right side up with the cap facing down.
• Don’t transfer toothpaste to a pump dispenser. This exposes the paste to more air and bacteria. Keep in the original tube.
• Don’t store toothpaste in the refrigerator or freezer. This can alter the consistency and cause ingredients to separate.
• Check the expiration date printed on the bottom or end of the tube. Toothpaste stays fresh for up to 2 years unopened or up to 1 year after opening.
• When toothpaste nears expiration or seems dried out, replace it with a fresh tube. Using expired toothpaste reduces cleaning power.

Storing your Simple Truth toothpaste properly ensures you get the full shelf life before having to replace it!

Are There Any Promotions for Simple Truth Toothpaste?

The everyday prices of Simple Truth toothpastes are already very reasonable. But Kroger does offer promotions periodically to make them even more affordable:

• Weekly digital coupons – Load offers to your Kroger Plus Card for money off Simple Truth products. You can often find toothpaste coupons for $1 or $2 off.
• Sale prices – Simple Truth toothpaste goes on sale for 10-20% off every few months. Stock up during sales to save.
• Buy 5 or more, get $5 off – This storewide promotion applies to Simple Truth items. Buy 5 tubes to lower the overall cost.
• Buy 1, get 1 free – Kroger rotates “buy one, get one free” deals on Simple Truth. Add two toothpastes to your cart to get 50% off.
• Gift card promotions – Specials like a $10 gift card with $50 Simple Truth purchase can help you save.
• Check the weekly ad – The digital and newspaper Kroger ads list the best deals each week.

Combining a digital coupon, sale price, and gift card offer is a great way maximize savings on Simple Truth toothpaste.

Is Simple Truth Toothpaste Suitable for Sensitive Teeth?

Simple Truth toothpaste can be an excellent choice for people with sensitive teeth, depending on the formula:

• The SLS-free formulas avoid this irritating detergent found in many regular toothpastes. This makes Simple Truth less likely to further aggravate and inflame sensitive teeth.
• Enamel Strength varieties contain hydroxyapatite to actively strengthen weak, porous enamel and reduce sensitivity.
• Baking soda gently scrubs away stains without abrasive irritation to the teeth. It also neutralizes mouth acids that erode enamel and cause sensitivity.
• Aloe vera creates a protective barrier on teeth while providing a soothing, anti-inflammatory effect.
• Go for mild flavors like Simple Truth’s Green Mint rather than intense cinnamon or peppermint, which can sting.

Always brush gently in a circular motion when using any toothpaste for sensitive teeth. Avoid aggressive scrubbing.

The natural ingredients in Simple Truth help combat sensitivity without harsh detergents and chemicals. But get advice from your dentist too on toothpastes to reverse sensitivity.

How Long Does Simple Truth Toothpaste Last?

An unopened tube of Simple Truth toothpaste typically lasts 2 to 3 years before expiring if stored properly.

Once opened, Simple Truth toothpaste lasts around 12 months. The active natural ingredients can start to lose efficacy after a year.

To get the full shelf life from your toothpaste:

• Store away from direct light or moisture
• Keep the cap tightly sealed
• Don’t transfer to a pump dispenser
• Check expiration date on bottom of tube

The standard 5 ounce size of Simple Truth toothpaste contains approximately 4-6 months of twice daily brushing. So you’ll likely use up each tube before reaching the 1 year expired mark.

But always inspect your open toothpaste periodically and replace once it dries out, changes texture, or reaches 1 year after first use.

How to Find Simple Truth Toothpaste Discount Codes

Here are some tips for finding Simple Truth toothpaste discounts:

• Check the weekly Kroger digital coupon offers – new toothpaste coupons are often available
• Browse the Kroger website for any promotions on Simple Truth items
• Look for The Kroger Co. Fans Facebook page and group for coupon codes posted by members
• Search Google for “Simple Truth toothpaste coupon” and see if any dental blogs or coupon sites have deals
• Install the Smartphone Kroger app to manage digital coupons and sale alerts
• Sign up for Kroger Plus Card and emails to get personalized coupon offers
• See if third-party cashback sites like Ibotta or Checkout51 have rebates on Simple Truth
• Buy multiples when toothpaste is 10-20% off or Buy One, Get One Free
• Don’t overlook newspaper inserts – value coupons are sometimes printed

Using a combination of digital and paper coupons, promotions, and third-party cash back can help maximize savings on Simple Truth toothpaste. Check offers weekly for the best deal.

Deciding Which Simple Truth Toothpaste is Best for You

With a variety of natural ingredients and formulations, Simple Truth offers toothpastes tailored for different needs:

• For stain removal – Try Natural Whitening or Coconut Oil & Baking Soda Whitening
• For fresh breath – Probiotic Whitening kills bacteria that causes bad breath
• For sensitive teeth – Pick a SLS-free option like Enamel Strength
• For gum health – Formulas with Aloe Vera reduce inflammation
• For whiter teeth – Activated Charcoal Whitening uses charcoal to absorb stains

Think about your top tooth and gum concerns. Then choose the Simple Truth variety designed to provide targeted oral care benefits.

Or ask your dentist for personalized advice on the best Simple Truth toothpaste match. With all-natural ingredients free of harsh chemicals, you really can’t go wrong with any formula you select!

Conclusion

I hope this comprehensive buying guide provides helpful information to find the perfect Simple Truth toothpaste for you. With its affordable pricing, quality natural ingredients, and formulas for different needs, Simple Truth offers an accessible way to upgrade your oral care routine.

Check reviews, product details, Kroger deals and try out a few options to discover your favorite Simple Truth toothpaste. Your teeth will feel clean and fresh naturally with Simple Truth.